History of MultiChoice in Nigeria
MultiChoice Africa’s history begins in 1985 when Africa’s first pay-TV channel, M-Net, was launched by a group of South African media companies, including Naspers. In the midst of one of the most turbulent political and economic periods in South African history, the launch was seen merely as a daring experiment with many skeptical of the idea.
MultiChoice History in Nigeria
MultiChoice Nigeria was launched in 1993 as a pioneering joint venture between MultiChoice Africa and Nigerian businessman and senior advocate of Nigeria, Adewunmi Ogunsanya. It started operating with only 30 employees and since then, the company has grown to a team of more than 1000 people while indirectly supporting thousands of more jobs.
Today, more than 70% of Nigerians enjoy content in their mother tongues while interacting with MultiChoice Nigeria through multiple touchpoints including sales agents, installers, ‘sabimen’ and retailers. In servicing its customers and serving their needs for great local content, MultiChoice Nigeria’s business economic impact runs to hundreds of billions of naira.
Through the DStv service, MultiChoice has been part of many of its customers’ lives since its launch in 1993. The platform delivers unrivalled sports action, the latest offerings from Nollywood to Riverwood to Bollywood to Hollywood, you get up-to-the-minute news coverage, compelling local series and more to viewers’ homes on a daily basis. MultiChoice delivers all this on a variety of platforms that range from its flagship DStv Explora decoder to its DStv Now app.
DStv customers also enjoy access to value-added services such as DStv Catch Up that allows customers with the flexibility to watch some of their favourite shows on demand as well as DStv BoxOffice that allows them to rent the newest, hottest local and international movies from the comfort of their couch before they are available on linear television. All of this puts the DStv service on par with the best entertainment companies worldwide.
The GOtv digital terrestrial television (DTT) platform was first launched in 2011 to provide affordable family entertainment. Currently available in 11 countries, GOtv offers customers access to a diverse selection of quality international and local channels. The GOtv offering provides great family entertainment, with channels ranging from news and documentaries to children’s programming, series, sport and movies. GOtv’s launch signified the opening up of a new world of digital television entertainment in Africa.
Since 1986, M-Net has brought viewers the very best content in video entertainment. M-Net has grown from a single channel at launch to one of Africa’s leading content providers with 35 channels serving viewers in 49 countries across the African continent. These channels –including Africa Magic channels, Zambezi Magic, Maisha Magic channels, M-Net Movie channels, kykNET, Mzansi Magic, VUZU AMP and more – offer a compelling and captivating mix of both international and authentically African content and the best international movies and series.
SuperSport is a founder and broadcast aggregator of sports content on the African continent. The channel provider offers DStv & GOtv customers an exciting World of Champions with more than 20 HD & SD channels. They feature a wide variety of international and local sports events, titles and leagues across multiple sports disciplines including football, rugby, cricket, tennis, golf, motorsport, cycling, boxing, wrestling, athletics, eSports and other sporting codes. This is offered via various entertainment platforms including the SuperSport app for sports fans to enjoy live TV anytime, anywhere.